Growing up on the family farm in South Australia I always found it frustrating that after rearing the very best animals, we had limited influence over the marketing and often no feedback as to the quality.
I started Breedr because I passionately believe that better informed Farmers - coupled with a direct and transparent supply chain - can revolutionise the productivity, quality and sustainability of the entire livestock industry.
I look forward to working with you.
Ian Wheal Founder
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