Our story


Growing up on the family farm in South Australia I always found it frustrating that after rearing the very best animals, we had limited influence over the marketing and often no feedback as to the quality.

I started Breedr because I passionately believe that better informed Farmers - coupled with a direct and transparent supply chain - can revolutionise the productivity, quality and sustainability of the entire livestock industry.

I look forward to working with you.


Ian Wheal Founder


Join the future of farming

We are currently trialling the Breedr platform with a small number of the UK’s most innovative livestock farmers and research organisations, ahead of the launch in February 2019. 

If you are interested in joining the pilot program, please email a brief description of your farm including herd numbers to suzy@breedr.co 


Or follow us on Twitter!


Contact us

Please get in touch, we would love to hear from you.

For general enquiries please email contact@breedr.co

If you have a media enquiry or are interested in joining our trial please email suzy@breedr.co

For all other enquiries please email ian@breedr.co

We’re hiring!

Farmer Community Managers - South West England

Lead Front end Developer - React Native, React JS, GraphQL

Machine Learning and Data Analytics developer - Python, R, Postgres

Please email a current CV to contact@breedr.co

Our office

Itchenor, West Sussex, England