What You'll Be Doing

As our Product Marketing Manager, you will own how we tell the story of every Breedr product, from the ranch app to cattle trading, our enterprise and supply-chain tools. Reporting to the Head of Growth and Marketing, you will make sure the sales team always has what it needs to sell, that new features and products land well, and that real rancher stories become the content that wins new customers.

This is a global product marketing role, based in our Austin office and working closely with the product, sales and content teams.

Key Responsibilities

• Own product marketing across the Breedr range: brochures, one-pagers, sales decks and website content, anticipating what the sales team needs to win.
• Build segmented collateral for our main audiences, cow-calf and seedstock, and backgrounders, feedyards and calf-rearers, supply chains and breeding companies, pitched at the outcomes each of them cares about.
• Work hand in hand with the product team so every launch lands, from the message to the collateral to the in-app communication.
• Turn customer stories into written case studies, copy and adverts.
• Replace long, dense guides with clear, useful ones, and produce the leave-behinds the team needs at conferences.
• Support Cattle Trading (Connected Beef), Enterprise/Supply chain and integration launches with the materials they need.