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The precision beef network with producers at the heart

Breedr is on a mission to empower farmers with the tools to produce environmentally and commercially sustainable meat, safeguarding the future of their businesses and the planet.

How Breedr works

Our vision

“I started Breedr in 2018 with the simple aim of helping farmers like my parents prove the quality of their livestock and earn a greater share of the returns.

What started with a handful of farms has grown into a network of thousands of farmers. Together we form the precision livestock network, a thriving community of forward-thinking farmers backed by our world-leading animal productivity, trading & cashflow technology.”

Ian Wheal
Founder & CEO

Our guiding values 

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Make tech that just works

We know how tough farming can be, which is why everything in our app is designed to make farm life easier, faster and as paper-free as possible.

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Always aim for extraordinary

We deliver innovation that matters. We’re forward-thinking and ambitious, always looking for creative ways to solve tough problems.

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Be a force for positive change

We’re committed to bringing environmental sustainability to farming by being brave and disruptive, to make a difference for our farmers, our team and our community.

A few of the people behind Breedr

Ian Wheal

Founder & CEO

James Law

COO

Liam Farrell

Chief Technical Officer

Trevor Tuell

Head of Business Development

Nikki Kasser

Head of Customer Success

Paige Savery

Head of Sales Operations

Chris Freeman

Data & Integrations Manager

James Wright

Country Manager (UK)

Want to join our team?

If you're ambitious, have a thing for livestock, and love data, step this way!

Careers at Breedr

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Join our team and revolutionise the livestock industry

Customer Success Specialist

Join the team behind the UK’s leading livestock app, helping over 6,500 farms manage 2.8 million cattle worldwide. As a Customer Success Specialist, you’ll support farmers and supply chain users to get the most from Breedr, answering queries, troubleshooting issues, and turning farmer feedback into real product improvements. You’ll need a solid understanding of farming (ideally cattle), great communication skills, and a genuine desire to make farmers’ days better.

Please send your CV and covering letter to careers@breedr.co

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