Growing up on the family farm in South Australia I always found it frustrating that after rearing the very best animals, we had limited influence over the marketing and often no feedback as to the quality.

I started Breedr because I passionately believe that better informed Farmers - coupled with a direct and transparent supply chain - can revolutionise the productivity, quality and sustainability of the entire livestock industry.

I look forward to working with you.

Ian Wheal - CEO