Our Vision
“I started Breedr in 2018 with the simple aim of helping farmers like my parents prove the quality of their livestock and earn a greater share of the returns.
What started with a handful of farms has grown into a network of thousands of farmers. Together we form the precision livestock network, a thriving community of forward-thinking farmers backed by our world-leading animal productivity, trading & cashflow technology.”
Founder & CEO
What We Value
Make tech that just works:
We know how tough farming can be, which is why everything in our app is designed to make farm life easier, faster and as paper-free as possible.
Achieve the extraordinary:
We deliver Innovation that matters. We’re forward-thinking and ambitious, always looking for creative ways to solve tough problems.
Drive positive change:
We’re committed to bringing environmental sustainability to farming by being brave and disruptive, to make a difference for our farmers, our team and our community.
Our People
Ian Wheal
Founder & CEOJames Wright
Country Manager (UK)James Law
COOLiam Farrell
Chief Technical OfficerPaige Savery
Strategy ManagerClaire Alford
Customer Success Manager UKAccreditations
Join our team and revolutionise the livestock industry
Customer Success Specialist
Join the team behind the UK’s leading livestock app, helping over 6,500 farms manage 2.8 million cattle worldwide. As a Customer Success Specialist, you’ll support farmers and supply chain users to get the most from Breedr, answering queries, troubleshooting issues, and turning farmer feedback into real product improvements. You’ll need a solid understanding of farming (ideally cattle), great communication skills, and a genuine desire to make farmers’ days better.





