Our vision

“I started Breedr in 2018 with the simple aim of helping farmers like my parents prove the quality of their livestock and earn a greater share of the returns.

What started with a handful of farms has grown into a network of thousands of farmers. Together we form the precision livestock network, a thriving community of forward-thinking farmers backed by our world-leading animal productivity, trading & cashflow technology.”

Ian Wheal
Founder & CEO

Our values

Make tech that just works:

We know how tough farming can be, which is why everything in our app is designed to make farm life easier, faster and as paper-free as possible.

Achieve the extraordinary:

We deliver Innovation that matters. We’re forward-thinking and ambitious, always looking for creative ways to solve tough problems.

Drive positive change:

We’re committed to bringing environmental sustainability to farming by being brave and disruptive, to make a difference for our farmers, our team and our community.

Meet some of our team

Ian Wheal

Founder & CEO

James Law


Katia Knechtel

Group Financial Controller

Simon Osborne

Head of Platform

Liam Farrell

Head of Front End

Chris Freeman

UK/US Product Manager

Gabbi Duval

Head of Customer Success

Suzy Wheal

Head of Marketing

James Wright

UK Country Manager

Get in touch

Talk to our friendly team today

Get in touch



Join our team and revolutionise the livestock industry

QA Software Test Analyst

We are looking for a Software Test Analyst to join the Breedr team. You will be undertaking manual feature testing and exploratory testing to ensure product quality, and advocate for and improve quality practices,

The Software Test Analyst role plays an important part in Breedr’s product development process. Our ideal candidate will be involved in all aspects of the QA process, including managing the processes involved in releasing change to our customers. The role is predominantly remote, but you will need to be able to travel to Bristol for one day every fortnight to perform testing of our software connected to farming hardware.


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Livestock App

Save time and improve returns using our unique individual animal management tools


Livestock Marketplace

Take control of sourcing and selling with our national online livestock market



Unlock cash as your animals grow with our new livestock funding service

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