Our vision

“I started Breedr in 2018 with the simple aim of helping farmers like my parents prove the quality of their livestock and earn a greater share of the returns.

What started with a handful of farms has grown into a network of thousands of farmers. Together we form the precision livestock network, a thriving community of forward-thinking farmers backed by our world-leading animal productivity, trading & cashflow technology.”

Ian Wheal
Founder & CEO

Our values

Make tech that just works:

We know how tough farming can be, which is why everything in our app is designed to make farm life easier, faster and as paper-free as possible.

Achieve the extraordinary:

We deliver Innovation that matters. We’re forward-thinking and ambitious, always looking for creative ways to solve tough problems.

Drive positive change:

We’re committed to bringing environmental sustainability to farming by being brave and disruptive, to make a difference for our farmers, our team and our community.

Meet some of our team

Ian Wheal

Founder & CEO

James Law


Katia Knechtel

Group Financial Controller

Liam Farrell

Head of Front End

Chris Freeman

UK/US Product Manager

Gabbi Duval

Head of Customer Success

Suzy Wheal

Head of Marketing

James Wright

UK Country Manager

Get in touch

Talk to our friendly team today

Get in touch



Join our team and revolutionise the livestock industry

Devops Engineer

As a member of the Breedr Engineering team, you will be responsible for maintaining, improving, automating and troubleshooting the systems that run the Breedr application and development process of the Engineering team.

This role will give you the opportunity to deepen your AWS, CI/CD and IaC skills. You will also be exposed to our development process and be given opportunities to branch out and learn other technologies. The entire Engineering team functions as part of the product team, taking ideas and requirements, refining and developing them to produce working solutions used by our customers. As part of the Engineering team you will be part of this process and get to be close to our customers requirements and business goals, making it a great opportunity for someone interested in business drivers as well as being passionate about Devops.

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Livestock App

Save time and improve returns using our unique individual animal management tools


Livestock Marketplace

Take control of sourcing and selling with our national online livestock market



Unlock cash as your animals grow with our new livestock funding service

Ready to get started?

Join the precision livestock network for forward-thinking farmers

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