Our Vision

“I started Breedr in 2018 with the simple aim of helping farmers like my parents prove the quality of their livestock and earn a greater share of the returns.

What started with a handful of farms has grown into a network of thousands of farmers. Together we form the precision livestock network, a thriving community of forward-thinking farmers backed by our world-leading animal productivity, trading & cashflow technology.”

Ian Wheal
Founder & CEO

What We Value

Make tech that just works:

We know how tough farming can be, which is why everything in our app is designed to make farm life easier, faster and as paper-free as possible.

Achieve the extraordinary:

We deliver Innovation that matters. We’re forward-thinking and ambitious, always looking for creative ways to solve tough problems.

Drive positive change:

We’re committed to bringing environmental sustainability to farming by being brave and disruptive, to make a difference for our farmers, our team and our community.

Our People

Ian Wheal

Founder & CEO

James Law


Katia Knechtel

Head of Finance

Nikki Kasser

Head of Customer Success

Paige Savery

Strategy Manager

Chris Freeman

Product Manager (US/UK)

DW Cinnamon

Cattle Procurement Specialist

Morgan Harris

Account Manager

Lillian Harding-Rieder

Customer Success Specialist

Reese Jones

Finance Manager

James Wright

Country Manager (UK)

Liam Farrell

Chief Technical Officer

Get in touch

Talk to our friendly team today

Get in touch



Livestock App

Save time and improve returns using our unique individual animal management tools


Livestock Marketplace

Take control of sourcing and selling with our national online livestock market



Unlock cash as your animals grow with our new livestock funding service

Ready to get started?

Join the precision livestock network for forward-thinking farmers

Pricing Sign up