The precision beef network with producers at the heart

Breedr is on a mission to empower farmers with the tools to produce environmentally and commercially sustainable meat, safeguarding the future of their businesses and the planet.

How Breedr works

Our vision

I started Breedr in 2018 with the simple aim of helping farmers like my parents prove the quality of their livestock and earn a greater share of the returns.

What started with a handful of farms has grown into a network of thousands of farmers. Together we form the precision livestock network, a thriving community of forward-thinking farmers backed by our world-leading animal productivity, trading & cashflow technology.”

Ian Wheal
Founder & CEO

Our guiding values 

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Make tech that just works

We know how tough farming can be, which is why everything in our app is designed to make farm life easier, faster and as paper-free as possible.

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Always aim for extraordinary

We deliver innovation that matters. We’re forward-thinking and ambitious, always looking for creative ways to solve tough problems.

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Be a force for positive change

We’re committed to bringing environmental sustainability to farming by being brave and disruptive, to make a difference for our farmers, our team and our community.

A few of the people behind Breedr

Ian Wheal

Founder & CEO

James Law

COO

Liam Farrell

CTO

Trevor Tuell

Head of Business Development

Nikki Kasser

Head of Customer Success

Tammi Eberle

Account Manager

Becca Johnson

Account Manager

Travis Tilton

Cattle Marketing Manager

Haley Hill

Customer Success Manager

Alex Sebranek

Cattle Marketing Manager

Melissa Tuell

Transaction Manager

Want to join our team?

If you're ambitious, have a thing for livestock, and love data, step this way!

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Join our team and revolutionise the livestock industry

Exceptional Marketing Talent

Join the team behind the precision livestock network, helping over 6,500 farmers and ranchers manage over 2 million cattle worldwide. You'll build and run campaigns that make farmers, ranchers, and supply chains sit up and take notice of Breedr, shaping how the industry thinks about livestock data and turning complex products into messaging that producers understand. You'll need sharp marketing instincts, a real feel for how farmers think and what they actually read, and the appetite to build something from nothing rather than inherit a machine already running. Based in our Austin, Texas office.

Please send your CV and covering letter to James@breedr.co 

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