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Full Circle Beef ™  

The world's most ambitious beef program 

 

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The future of beef in the palm of your hand

Our cattle management software connects the dots between producers & consumers

Complete visibility

Breedr is the world’s first & only app able to track individual cattle from conception all the way to the rail, feeding back to you which genetic & management choices are actually producing the best grades of beef.

  • Individual animal & EID tracking app
  • From conception to rail
  • Continual feedback to improve performance

Vertical collaboration

The improvements of each connected producer creates a mutually-beneficial snowball effect; advancing genetic, performance and beef quality throughout the chain, and delivering rapid improvements on an unprecedented scale. 

  • Maximized genetics
  • Increased prime %
  • Reduced carbon

Premium beef programs

Together, we’re building the smart beef supply chains of the future, empowering independent producers and connecting them with a growing number of preferential marketing opportunities.

  • Exclusive programs & grids
  • Calf buy-back opportunities
  • Retained ownership options

“Breedr is the future of our industry”

Lamar Steiger | Seedstock producer & Walmart beef supply-chain advisor, AR

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Discover the benefits of Full Circle Beef™

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Seedstock

Enable lightspeed genetic progress, prove your progeny differences and make $1k more per bull with Breedr

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cow-calf

Cow Calf

Experience lightspeed genetic progress, optimal calf weights and make $60 more per calf with Breedr

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Nursery

Calf Nursery

Source better calves, increase sale weights and make $60 more per calf with Breedr

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feedyards

Feedyard

Optimize cattle sourcing, sort on genomics & access premium contracts and grids with Breedr

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packers

Packers & Retailers

Get consistent premium beef, predictable, visible supply and measurable carbon reductions with Breedr

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Want to improve your own beef program? 

We partner closely with ambitious producers and brands to create tailored, data-driven beef supply chains that are perfectly aligned with your goals.

Explore Supply Chain Management
lamar-steiger

SEEDSTOCK & COW CALF "What Breedr is doing is unlike anyone else in our industry. Their joined-up approach is turning our ranch into a better profit center than it's ever been before."

Lamar Steiger | The 808 Ranch, MO

Read the 808 case study
mike-ballou

CALF NURSERY "Unless we're getting the data, we can’t measure the impact. Breedr's been a great partner, funneling that information back to us"

Prof. Mike Ballou | Double M Ranch, NM

Read the Double M case study

Make your own luck

Join the world's most ambitious beef program today

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Founded on four generations of ranching heritage

Ian Wheal, Founder & CEO
ian-wheal

Bridging tradition and technology

Founded by Ian Wheal, son of a 4th generation cattleman, Breedr is more than just your technology partner. Our mission is to help producers double the commercial potential of their beef, while enriching rural communities & protecting our land for our children’s children.

We will support you to better produce what your customer wants while optimizing the performance of your animals, actively telling the story of your beef to the market to help you secure preferential contracts & investments to grow.

Read about our heritage

“Breedr has been a great partner, helping us capture the data we need to improve and supporting us every step of the way.”

Mike Ballou | Co-owner, Double M Ranch

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