A precision animal is a profitable animal

We use data to help farmers maximise the yield, quality and profitability of every animal on their farm.


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Here’s how it works:


Our free and easy-to-use app lets farmers track and manage their animals on the go.

From breeding history, medicines and health through to regular weighing’s, it’s all captured in the app.

This information can transfer with the animal when it leaves your farm, integrating with UK regulatory systems to save you time.

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  • Works with all leading stick readers and EID tags.
  • Integrates with most farm management systems
  • Manage animals simply using groups and fields.
  • The data record goes with the animal when it leaves your farm.
Breedr represents a revolution for the meat industry
— Richard saddler, Ex Head of meat, waitrose

We securely analyse data from across the Breedr network to provide practical insights that help you make better decisions on your farm.

  • Know which sires will produce the fastest growing and most profitable offspring, boosting your bottom line from day one.

  • Monitor how each animal is growing, letting you know if it’s not on track, so you can act quickly to keep it healthy and in-spec for best returns.

  • Calculate the point of peak profit for each animal, so you know the right time to sell for maximum return.

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  • Customise the metrics and analysis that’s right for your farm
  • Set carcass or liveweight targets for individual animals or groups
  • Import and track weights, inputs and breeding genetics
  • Predicted weights and growth timescales to save time and stress
  • Detect anomalies in animal growth rates

Selling livestock can be a real gamble. After months of care you put them on a truck and hope for the best price on the day.

Marketing online with Breedr is different. You create your own marketing page, list your accreditations and you can start to build relationships with major processors and retailers from day one.

Because you’re a Breedr farmer you are selling each animal with a traceable record, giving buyers confidence in the true value of that animal.

And by knowing ahead of time when each animal will be ready, you can choose to sell now or in the future, putting you in control of your cash flow. 

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  • Simple and fast - just a few clicks to transfer animals from Tracking into the Marketing arena
  • Accreditations - promote your welfare and environmental standards on your profile
  • Promote speciality livestock - including organic, free range, grass-fed or finished to buyers looking for higher quality meat
  • Trusted transactions – thanks to proven animal history you can build profitable long-term relationships direct with buyers
  • Become a preferred supplier – ensuring reliable repeat business
  • Forward contracts – buy or sell in advance
  • Carcase & discounts feedback - helps you monitor improve your performance and specification over time
  • Track and forecast revenue – enter input costs to calculate your expected return on investment

We believe that the right technology
can transform the future of farming.

Join our network of progressive farmers today to see the difference for yourself.