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Powering the Future of Beef

Introducing the world's most ambitious cattle management app 

 

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We connect the dots between producers and consumers

Lifetime cattle tracking

From conception to carcass, Breedr's unique cattle management app tracks every animal—every step of the way. Our powerful software transforms individual animal data into real-time insights, helping producers make smarter decisions that consistently improve performance, profitability, and beef quality.

  • Individual cattle management
  • Conception to carcass tracking
  • Feedback to continually improve

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Exponential productivity gains

Breedr enables independent producers within a supply chain to collaborate, leveraging this continual feedback to rapidly improve genetics, performance and beef quality. Improvements compound with every cycle, and are already delivering unprecedented gains for our partners:

  • ↑30% Feed conversion efficiency
  • ↑16% Prime beef (from 5% to 24%)
  • ↑$8/cwt Premium return (over market av.)

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Premium beef programs

Together, we’re building the smart beef supply chains of the future—empowering independent producers with access to exclusive programs, preferential grids, calf buy-back opportunities, and retained ownership models that reward performance and consistency.

  • Exclusive Programs & Pricing Grids
  • Calf Buy-Back Partnerships
  • Retained Ownership Options

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“Breedr is the future of our industry”

Lamar Steiger | Seedstock producer & Walmart beef supply-chain advisor, AR

Watch how it works (2:54)

Discover the Breedr difference

(Scroll to find your operation type)

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Seedstock

Enable lightspeed genetic progress, prove your progeny differences and make $1k more per bull with Breedr

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cow-calf

Cow Calf

Experience lightspeed genetic progress, optimal calf weights and make $60 more per calf with Breedr

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Nursery

Calf Nursery

Source better calves, increase sale weights and make $60 more per calf with Breedr

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feedyards

Feedyard

Optimize cattle sourcing, sort on genomics & access premium contracts and grids with Breedr

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packers

Packers & Retailers

Get consistent premium beef, predictable, visible supply and measurable carbon reductions with Breedr

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Improve your own beef program 

We partner closely with ambitious producers and brands to create tailored, data-driven beef supply chains that are perfectly aligned with your goals.

Explore Supply Chain Management
lamar-steiger

SEEDSTOCK & COW CALF "What Breedr is doing is unlike anyone else in our industry. Their joined-up approach is turning our ranch into a better profit center than it's ever been before."

Lamar Steiger | The 808 Ranch, MO

Read the 808 case study
mike-ballou

CALF NURSERY "Unless we're getting the data, we can’t measure the impact. Breedr's been a great partner, funneling that information back to us"

Prof. Mike Ballou | Double M Ranch, NM

Read the Double M case study

Make your own luck

Join the world's most ambitious beef program today

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Founded on four generations of ranching heritage

Ian Wheal, Founder & CEO
ian-wheal

Bridging tradition and technology

Founded by Ian Wheal, son of a 4th generation cattleman, Breedr is more than just your technology partner. Our mission is to help producers double the commercial potential of their beef, while enriching rural communities & protecting our land for our children’s children.

We will support you to better produce what your customer wants while optimizing the performance of your animals, actively telling the story of your beef to the market to help you secure preferential contracts & investments to grow.

Read about our heritage

“Breedr has been a great partner, helping us capture the data we need to improve and supporting us every step of the way.”

Mike Ballou | Co-owner, Double M Ranch

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