2-Jan-30-2024-03-23-37-1075-PM Optimize Genetics
Website icons (1)-1 Increase Prime %
3-Jan-30-2024-03-23-37-0979-PM Lower Carbon

Breedr is the first app able to track & optimize individual cattle performance through the entire supply chain.

Using individual animal data and AI insights generated from millions of cattle records, we provide practical feedback to help each partner optimize productivity at their stage in the process.

Untitled (600 x 400 px) (3)

Our collaborative production model delivers continual & cumulative efficiency-gains to every partner in the chain.

Cow Calf and Seedstock

Untitled design (2)Genetic advances

Untitled design (2)Culling insights

Untitled design (2)Lift weaning weights

Trial for free

Backgrounder and Feedyards

Untitled design (2)Higher prime %

Untitled design (2)Improved health

Untitled design (2)Top growth rates

Trial for free
US website images-2

Packers and Retailers

Untitled design (2)Top meat quality

Untitled design (2)Predictable supply

Untitled design (2)Lower carbon

Trial for free
US website images


CAB-Logo (1)
nonhormonelogo (1)
gap-label-step1 (1)


About Breedr

Founded by Ian Wheal, the son of a 4th generation rancher, Breedr is more than just your technology partner.

We care about the future of the industry & will support you both in telling the story behind your beef to the market and securing contracts, partnerships & the investment to grow.

We aim to help ranchers double the commercial potential of their beef, while enriching communities and protecting the land for our children’s children.


Join a new era of beef today!

Start (or join) your own smart beef supply chain with Breedr

Pricing Sign up

Precision tools for your sustainable supply-chain

transparent square
Breedr’s revolutionised our farm; the team love it and we’re improving our margins every month.

Dylan Jones

Join a new era of beef today!

Start (or join) your own smart beef supply chain with Breedr

Pricing Sign up

The Forward-Thinking Farmer

Visit the blog