Yes it is, what is in the app now remains free and if you just want sheep or cattle that is free to. We’re introudcing Breedr Benchmark which is our new and powerful membership. You can get this for free when you buy or sell 20 animals.

Farmers who sign up to the Benchmark membership by trading or paying for it will receive multispecies and be able to manage both cattle and sheep in the same app. They will have access to our Benchmarking tools which in real time will show you how you are performing against farms just like you on breeding, growth, medicine, mortality and slaughter age metrics.

You have a 14 day period from when you sign up where you can cancel your membership, after this period you cannot cancel until your 12 month expiry date.

The UK based customer support team is available between 9am – 5:30pm Mon-Fri. In case of emergencies, they are contactable from 10am – 5pm Saturdays and 12pm – 4pm Sundays

You will be able to upgrade your account in the app from the 14th of January and we’ll be sharing updates closer to the time. Any cattle sold before then will count towards your 12 months of membership.

Buy or sell 20 animals and you’ll automatically get 12 months of Breedr benchmark from the date the trade closed. If you buy or sell less than 20,  you’ll get reminders when your 12 months is coming to an end.