Our vision

“I started Breedr in 2018 with the simple aim of helping farmers like my parents prove the quality of their livestock and earn a greater share of the returns.

What started with a handful of farms has grown into a network of thousands of farmers. Together we form the precision livestock network, a thriving community of forward-thinking farmers backed by our world-leading animal productivity, trading & cashflow technology.”

Ian Wheal
Founder & CEO

Our values

Make tech that just works:

We know how tough farming can be, which is why everything in our app is designed to make farm life easier, faster and as paper-free as possible.

Achieve the extraordinary:

We deliver Innovation that matters. We’re forward-thinking and ambitious, always looking for creative ways to solve tough problems.

Drive positive change:

We’re committed to bringing environmental sustainability to farming by being brave and disruptive, to make a difference for our farmers, our team and our community.

Meet some of our team

Ian Wheal

Founder & CEO

James Law


Kate Holligan


Simon Osborne

Head of Platform

Liam Farrell

Head of Front End

Matt Green

Head of Delivery

Gabbi Duval

Head of Customer Success

Mel Griffith

Joint Head of UK Sales

Daniel Johnston

Joint Head of UK Sales

Suzy Wheal

Head of Marketing

James Wright

Product Manager

Katia Knechtel

Financial Controller

Get in touch

Talk to our friendly team today

Get in touch



Join our team and revolutionise the livestock industry

Business Support Assistant

We are now seeking an ambitious and organised self-starter to join us as a Business Support Assistant, to provide detailed and effective support across a wide range of administration tasks. This role will include but is not limited to general administration including the management of legal contracts, database and IT administration.

As well assisting with our payroll and HR activities along with marketing and events.  You will also support the business development team with generation, execution and settlement of livestock trades, and Cashflow Advances on the Breedr app. Helping coordinate logistics where required, keeping current on animal supply and overall market conditions and maintaining records of all transactions. 

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Livestock App

Save time and improve returns using our unique individual animal management tools


Livestock Marketplace

Take control of sourcing and selling with our national online livestock market



Unlock cash as your animals grow with our new livestock funding service

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