Who started Breedr?

Ian Wheal is founder and CEO of Breedr, which turns real-world livestock data into actionable insights, improving farmer profit and promoting sustainable meat production.

Benefiting from Ian’s experience of growing up on a family farm, and underpinned by rigorous science, the platform supports the entire livestock supply chain in trading smarter, acting faster and growing better animals. Breedr is working with farmers, processors, partners and retailers across the UK and USA.

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