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News

3 reasons why weighing your cattle is the most important thing you can do this Autumn
With straw at a premium and many farms being tight on forage working out how many cattle you can keep will give you a head start...

Breedr at British Cattle Breeders Club Conference
Succession, sustainability and leadership are the themes of the British Cattle Breeders Club Conference 20-22 January 2020; informed decision making for all three of these…

Smart contracts will help dairy farmers meet demand for net zero and traceability
Breedr's online trading platform, supported by a smart contracts system, will help farmers improve productivity while cutting waste and emissions.

Growing a healthy society profitably with Breedr
Grazing cattle from one our Breedr farmers The theme for the 2020 Oxford Farming Conference is ‘Growing a healthy society’, in recognition that human health,…

App reveals sires worth £120 more in gross margin
Weight gain data from an app has transformed how a beef finisher markets cattle, after revealing a £120 gross margin difference in the best and…

Breedr partners with Oxford Farming Conference in #OFC20 ticket give-away
The Oxford Farming Conference 2020 theme, ‘Growing a Health Society’, is all about strengthening relationships between farmers, the land and the wider population. This is…

Silver award at the British Farming Awards
Breedr was awarded a Silver Award in the Agricultural Innovation of the Year at the British Farming awards. It’s great to have Breedr farmers, processors…

Who started Breedr?
Ian Wheal is founder and CEO of Breedr, which turns real-world livestock data into actionable insights, improving farmer profit and promoting sustainable meat production.

Enabling beef producers to meet changing consumer preferences
Breedr and Rothamsted Research announce ‘Field to Yield’ trial to help livestock producers gain higher retail value Changing customer tastes mean that almost half of…

Field2yield trial reveals point of peak profit to minimise livestock emissions
Breedr allows producers to create a digital twin of their livestock for online trading – founder to discuss at Animal AgTech Innovation Summit Healthy lower…